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A Smarter Way to Grow Your Business with Marketing.

As a Fractional Marketing Director, I provide marketing leadership and build marketing systems that drive growth.

Is Your Marketing Lacking Clear Direction?

Marketing often feels fragmented when there’s no clear strategy, system, or leadership guiding the work.

Does your marketing feel fragmented with no clear plan?

Are your efforts not producing consistent results?

Are you spending money without knowing what is working?

Are you unsure where to focus next?

Is your messaging unclear or inconsistent?

Is no one truly leading your marketing?

Bringing Structure and Direction to Your Marketing

Strategy

Define your positioning, clarify your messaging, and build a marketing strategy aligned with your business goals.

Marketing System

I build a custom-designed, search-optimized, lead-generating website supported by content and key marketing channels, all working together as a cohesive system.

Execution

I manage ongoing execution across content, search, and campaigns, continuously improving performance and driving consistent traffic, leads, and growth.

Leadership

As your Fractional Marketing Director, I provide ongoing leadership, set priorities, and guide improvements so your marketing stays aligned and continues to drive growth.

How We Work Together

More marketing activity isn’t always the answer. A clear system, supported by strong leadership, is what drives results.

I work alongside your leadership team to bring structure, focus, and accountability to your marketing efforts. It starts with clear strategy, then moves into guided execution and ongoing improvement so everything stays aligned and continues to produce results.

Align marketing with your business goals
Provide clear direction on what to prioritize
Guide execution so everything works together
Bring outside perspective to support better decisions

What You Can Expect

Clear Direction and Priorities

Know exactly what to focus on and why, with a strategy that aligns with your business goals.

Aligned Marketing Efforts

Ensure your website, content, and campaigns are working together toward the same outcomes.

Stronger Messaging and Positioning

Communicate your value clearly so the right customers understand why to choose you.

Consistent, Ongoing Improvement

Shift from fragmented marketing to a system that improves performance over time.

More Qualified Leads

Attract and convert the right prospects with a more focused and effective approach.

Better Use of Your Marketing Budget

Invest in what is working and eliminate wasted time and spend.

Flexibility Without Added Overhead

Scale your marketing without the cost and complexity of building a full team.

Confidence and Peace of Mind

Know your marketing is being led with clarity and producing measurable progress.

What Clients Say

"Working with Jeff has been a game-changer. He brought the strategy and leadership we needed and helped bring structure and clarity to our marketing. The reporting and insights made it clear what was working and where to focus."

—President, Industrial/Manufacturing

We needed websites that clearly represented our companies and supported our growth. Jeff brought a clear strategy, understood our goals, and delivered modern, professional sites that are easy to manage and built for search and lead generation. The process was smooth, efficient, and well-guided. The result is a strong foundation for both brands moving forward.

—Owner, Industrial/Manufacturing

See Success Stories

Core Services: How I Build and Lead Your Marketing System

These are the core components I use to build, manage, and improve your marketing system so it drives consistent growth.

Marketing Strategy

Develop a clear marketing strategy aligned with your business goals, defining priorities, target audience, messaging, and the channels needed to drive growth.

Brand Strategy

Clarify your positioning, messaging, and target audience so your business stands out and connects with the right customers.

Website Strategy

Design and build a custom website that reflects your positioning, support your strategy, and convert visitors into qualified leads.

Search Marketing

Improve your visibility in search so the right audience can find you, helping drive consistent, high-quality traffic over time.

Content Strategy

Create a clear, consistent approach to content that supports your positioning, improves visibility, and helps build trust with your audience over time.

Fractional Marketing Director

You get experienced marketing leadership without the overhead of a full-time hire, bringing clarity, direction, and accountability to your marketing.

Common Questions About Fractional Marketing

A Fractional Marketing Director is a senior-level marketer who is part of your leadership team, but works part-time (typically 1-2 days a week). Typically they have 20+ years of experience and have a strong track record of managing teams. Although a fractional MD is not a permanent hire, they operate as a business leader and are accountable for delivering results. Fractional MDs are hired on a monthly retainer that lasts 6-12 months or longer depending on the needs of the business.

A Fractional Marketing Director does everything a full-time marketing director would do including develop strategy, oversee implementation, manage marketing teams and vendors, align sales and marketing efforts, and analyzes marketing analytics to ensure marketing is impacting revenue growth.

Engagements vary, but most companies hire us for 6 to 18 months to build a solid marketing foundation. Some businesses continue long-term to maintain consistent marketing leadership.

Yes. A Fractional Marketing Director can work with internal teams and external agencies to ensure alignment, efficiency, and execution of a cohesive marketing strategy. We also have an experienced team that can execute the strategy.

Discovery & Assessment – We start with a consultation to understand your goals and assess your current marketing efforts.
‍Strategy Development – A customized marketing plan is created, outlining key tactics for growth.
‍Implementation & Execution – Depending on your package, my team executes the strategy or guides your internal team.
‍Optimization & Reporting – We track results, refine tactics, and provide regular updates.
‍Ongoing Support – Adjustments are made as needed to ensure long-term success.

We understand that you and your team are busy, so your involvement is focused on key strategic decisions and initial marketing strategy development, while the Fractional Marketing Director oversees day-to-day execution, team coordination, and ongoing optimization. You'll receive regular updates and a monthly summary, ensuring you stay informed.

Yes, where it makes sense. AI supports our work, but it does not replace strategic thinking, judgment, or accountability.

We work on a monthly retainer tailored to your level of need. Retainers typically range from $3,000 to $6,000 per month based on the hours needed.

Marketing Results and Case Studies

Here are a few examples of how I’ve helped companies bring clarity, improve their marketing, and drive better results.

Hascall Steel: Clarifying Positioning and Building a Lead-Driven Website

Hascall Steel needed a clearer position in a competitive market and a website that could support lead generation.
We refined their messaging, rebuilt their website, and aligned their marketing around a clear strategy.
The result was a stronger market presence and a more effective foundation for generating and tracking leads.

Learn More

TRC Group: Strengthening Market Position and Increasing Qualified Leads

TRC Group needed a stronger market position and a more effective way to generate qualified leads in a competitive IT services space. We clarified their positioning, rebuilt their website, and aligned their marketing around a clear strategy focused on the right audience. The result was improved visibility, stronger messaging, and a more effective foundation for lead generation.

Learn More

MI Air Solutions: Building a Search-Optimized Website That Drives Inbound Opportunities

MAS needed a website that clearly communicated their value and supported long-term growth through search.
We designed and built a search-optimized website with clear positioning, improved structure, and content aligned to how their customers search. The result was a stronger online presence and a website built to attract and convert the right opportunities over time.

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Insights on Strategy, Growth, and Marketing

Practical insights to help you bring clarity, improve your marketing, and make better decisions.

The Fractional Marketing Director Advantage: Experienced Marketing Leadership Without the Overhead

A fractional marketing director provides experienced leadership to align strategy, execution, and priorities, without the overhead of a full-time hire.

Why Brand Strategy Is the Foundation of Effective Marketing

Brand strategy creates clarity around positioning, audience, and messaging so every marketing effort works together with purpose.

A Strategic Framework for SEO-Optimized Homepage and Landing Page Design

A well-structured homepage supports both visitors and search by creating a clear path from first impression to action.

Bring Clarity and Direction to Your Marketing

Our marketing audit gives you a clear view of your current performance, where the gaps are, and what to focus on to drive better results.

Schedule a Marketing Audit

Fractional Marketing • Brand Strategy

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616.889.5187

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jeff@mullermarketing.co

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65 E. 7th Street
Holland, MI 49423

5470 Thoroughbred Drive
Grandville, MI 49418